How you got there decides how you play it. Quads from a pocket pair that hit a set and then a fourth card are almost invisible: keep betting, because opponents will happily pay with the full houses and flushes they think are good. Quads made from a board pair — the board shows two kings and you hold the third and fourth — are much more transparent, since the board itself tells the story and cautious opponents shut down. In that case, checking one street to let them bet is often the only way to build a pot. Stack depth matters too: with deep stacks you can afford three streets of value, and with 40 big blinds you should simply get all-in as fast as the pot allows.